Frédéric Vaucamps
Frédéric Vaucamps is a pastry chef from the North of France. During the 1980s, his career in pastry took him back to a cake dear to his heart: The Merveilleux. He adapted the recipe to make it extremely lightweight. In 1997, he decided to name his Lille store after his flagship cake, and so “Aux Merveilleux de Fred” was born. His version of The Merveilleux has quickly become a must-have, just like the cramiques and his Belgian waffles.
Frédéric combines know-how and tradition to offer high-quality products in stores that are the epitome of French elegance.
Know-how
Artisan pastry chef Frédéric Vaucamps utilizes his unique know-how to create his recipes whilst remaining true to his signature style: lightness and deliciousness.
Each cake and pastry requires artisan know-how, a mastery of the craft that imbues them with a flavor that is instantly recognizable amongst thousands of others.
We love to share and showcase our artisan know-how. Our specialties are created in front of our customers, in each of our store’s ateliers.
Every day we pledge our commitment to offering high-quality products, created before your eyes and baked all day long.
We make our specialties using ingredients that have been selected for their quality.
The Merveilleuses and the Incroyables
These tiny and delicate meringue treats evoke a specific period in French history: high society life during the Directory regime. The aristocratic Incroyables and Merveilleuses, as they were known at the time, would gather in salons to discuss politics and economics. But their main objective there was to see and be seen, to drink tea and eat cakes.
The "Aux Merveilleux de Fred" stores with their refined, baroque decor, are generously adorned with mirrors and gilding and take inspiration from this historical period.
Frédéric Vaucamps transmits his passion for the French art of living through his cakes and pastries: the art of taking your time and appreciating good and beautiful things.
Worldwide opening
Driven by his love of taste, Frédéric Vaucamps wants to share and introduce people to his recipes around the world.
Since 2003, Aux Merveilleux de Fred has grown and opened several stores throughout France. Alongside these openings on home soil, since 2009 Frédéric has been crossing new frontiers into prestigious cities around the world.
In each country, the products on offer are identical. The aim is for every customer - whether in Toronto, London or Lille - to find the same quality, the same magical taste and, above all, the same deliciousness.