The New York boutique, the first boutique to open on the American continent, is located in the charming West Village district. The store is set in a house dating back to 1850 and classified as a landmark. The pretty rows of Brownstone houses, the quiet cobblestone streets and the fashionable atmosphere make this a popular spot in the heart of Manhattan. The store has become an iconic destination for locals who come to "Fred’s place" for a coffee and croissant or a Merveilleux to celebrate a special occasion. A few hundred meters from the Meatpacking district and Bleecker Street, the store is also a pit stop for walkers exploring Manhattan on foot.